Creative Portfolio
"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us."
- Marianne Williamson
"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us."
- Marianne Williamson
THE VINYL CORNER
Brand Identity | Digital Presence | Creative Direction
A music curation brand built around intentional listening and visual storytelling. The Vinyl Corner combines brand identity, digital presence, and immersive visuals to demonstrate how a concept can evolve into a structured, multi-layered offering. The project showcases cohesive branding, website development, and creative direction rooted in culture and sound.
Interactive packaging that links customers to curated sound — extending the in-store atmosphere beyond the counter.
A live music integration concept — curated playlists embedded into fitness culture through QR access and branded visuals.
Custom-designed vinyl covers that turn playlists into tangible visual pieces — blending music with physical space.
Curated playlists built around emotion, theme, and storytelling — designed to feel cohesive, not random.
Community-powered curation. Listeners and artists can suggest tracks for specific playlists and brand projects.
Interactive packaging that links customers to curated sound — extending the in-store atmosphere beyond the counter.
A live music integration concept — curated playlists embedded into fitness culture through QR access and branded visuals.
Custom-designed vinyl covers that turn playlists into tangible visual pieces — blending music with physical space.
Curated playlists built around emotion, theme, and storytelling — designed to feel cohesive, not random.
Community-powered curation. Listeners and artists can suggest tracks for specific playlists and brand projects.
COLD COLLECT
Product Branding | eCommerce | Custom Design
A direct-to-consumer sneaker customization brand focused on individuality and craftsmanship. Cold Collect highlights product branding, digital storefront development, and visual presentation. The project reflects hands-on execution from concept through customer experience.
COMMANDDID
Content Production | Creative Direction | Brand Presentation
Commanddid represents a collection of visual projects and content shoots developed for businesses and personal brands. The work includes creative direction, on-site shoot coordination, and visual content intended for digital presentation.This section highlights hands-on involvement in producing brand imagery, structuring content for online use, and understanding how visuals support business positioning.
BLACK PEPPER
Brand Concept | App Mockups | Visual Identity
A culturally centered mobile app concept designed to foster intentional connection. Black Pepper presents brand identity development and early-stage interface mockups that communicate positioning, tone, and user experience. The focus is on translating an idea into a visually cohesive digital concept.
BIO
I build structured brand and operational foundations for early-stage concepts and creative ventures. My work includes developing visual identities, digital platforms, content systems, and workflow structures that help ideas move from concept to execution.Across independent ventures, I’ve developed hands-on experience building some of the core elements almost every brand needs to function: identity systems, websites, content frameworks, digital assets, domain and email setup, payment integrations, workflow organization, and scalable backend tools. I’m comfortable combining design thinking with modern systems — including AI-enabled workflows — to create lean, efficient foundations that help concepts move from idea to execution.I’m particularly aligned with startups, founders, and creative teams who need support shaping their early infrastructure — whether that’s refining and building their brand direction, organizing tools and processes, or bringing cohesion to scattered ideas. At the same time, I’m equally open to contributing within established teams in roles focused on creative strategy, brand development, or creative operations.
- Unsplash
- Pexels
- Pixabay
- Adobe
- Canva
- Mailchimp
- Square
- Google Sheets
- Microsoft
- OpenAI
- Google Drive
- Google Business
- Google Docs
- Shopify
- Spotify
- Substack
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